#attribution

#attribution

Acast, the world's largest independent podcast company,launched Audience Segments on its self-serve advertising platform.The new capability enables advertisers booking campaigns through the self-serve platform to target listeners based on Nielsen Audience Segments across Acast's more than 92,000 podcasts.

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The podcast ads are coming from inside the house.Like with any channel, brands looking to advertise on podcasts have a range of agencies that they can hire to do the work for them.But some teams and execs choose to handle the ins and outs of podcast ad planning, buying, and measurement almost entirely on their own.

Veritonic, the industry's comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world's largest independent podcast company.As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic's robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

Findings from the Q3 Podsights Benchmark Australian Report show ARN's iHeartPodcast Network Australia continues to be the market-leader in advertising effectiveness, with conversion rates outperforming global standards by a significant margin.Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast Network's audiences.

Magellan AI, the podcast analytics platform with the world's largest database of podcast advertising data, announced a new collaboration with Experian, the world's leading information services company.Experian's Identity Graph will power Attribution by Magellan AI.The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into campaign performance and success with the Magellan AI dashboard.

The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech's shiny objects.Even Meta is downplaying its investment in immersive virtual worlds.Microsoft is still building metaverse infrastructure and doubling down on (actually successful) metaverse-adjacent offerings, such as the multiplayer sandbox game Minecraft, and Nvidia is partnering with WPP on AI and metaverse-related projects (see below).

Hey, readers!This is James Hercher, AdExchanger's senior editor and your escort into the world of commerce media.This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own.

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Hot: Performance-based marketing on connected TV.Not: CPM-based pricing for CTV campaigns.On Wednesday, app marketing platform AppLovin added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery.AppLovin's marketer clients can now buy CTV inventory across more than 3,000 channels and hundreds of FAST apps on a cost-per-install (CPI) basis.

(Editor's note: (This post is part of a series by the Diversity Pilots Initiative, which advances inclusive innovation through rigorous research.The first blog in the series is here, and resources from the first conference of the initiative are available here.-Jason) By: Jillian Grennan, Associate Professor of Finance and Principal, Diversity Pilots Initiative Recently, I had the privilege of being part of the Junior Innovation Economics Conference at Harvard Business School.

"Respondents breached a provision that bars reproduction, distribution, and so forth for 'commercial purposes.'And Respondents, highly sophisticated competitors, do not dispute they knew they had promised not to do those things and did them anyway."- Genius Reply Brief
The U.S. Supreme Court today invited the Solicitor General's views i n a copyright case that asks the High Court to grant a petition on the question of whether the Copyright Act's preemption clause allows a business "to invoke traditional state-law contract remedies to enforce a promise not to copy and use its content?"

* By Julia Tabisz



The life of the third-party cookie is (someday, we think) coming to an end.And despite plenty of warning, it's still not clear what will replace it.For brands, the majority of whom say they are taking action to prepare for the post-cookie world, the way forward could very well be first-party data.

(BENGALURU, India) A searing heat wave in parts of southern Asia in April this year was made at least 30 times more likely by climate change, according to a rapid study by international scientists released Wednesday.Sizzling temperatures of up to 45 degrees Celsius (113 degrees Fahrenheit) were recorded in monitoring stations in parts of India, Bangladesh, Thailand and Laos last month which was unusually high for the time of year.

On July 19, 2022, the UK experienced a taste of the weather to come.Temperatures reached 40.3° Celsius-soaring past the previous record by more than one-and-a-half degrees.Dozens of homes in east London were destroyed by fires, while elsewhere in the country, the heat pushed the power grid close to the point of failure.

For beauty influencer Sarah Palmyra, Instagram Reels has historically packed the most punch when it comes to driving sales of her favorite products.Last June, Palmyra posted an unsponsored, short-form vertical video about her love of Soft Service's Smoothing Solution product.It was originally posted on TikTok, and later republished on her Instagram Reels account, and according to the company, the product sold out due to an overwhelming number of customers coming to the site via her Instagram post.

Art platform ArtStation is removing images protesting AI-generated art from its homepage, claiming that the content violates its Terms of Service.Members of the ArtStation community have been protesting after AI-generated art began appearing on the platform in early December.Protestors are concerned that AI-generated art is derivative of the labor of human artists and often uses their work without attribution or compensation.

Instacart, last week, rolled out its sponsored product ads to fresh produce brands.It's the latest sign that the company views its advertising business as a big area of growth as it tries to diversify away from its well-known grocery delivery service.Instacart will now let brands run ads for random weight produce items like bananas and grapes with price-look-up (PLU) codes or stickers, the company said.

No expense was spared or detail overlooked when chef Evan Funke and real estate mogul Kurt Rappaport dreamed up Funke.Together, the first-time partners (with a shared "passion for exquisite things," says Rappaport) wanted to build a legacy restaurant that delivered peerless fare and service inside a sumptuously appointed Beverly Hills address.

Hey, subscribers!This is James Hercher of AdExchanger, with our latest dispatch from the intersection of commerce and media.This week, we consider retail media networks (RMNs).Specifically, the inventory that's behind many of these platform storefronts.The retail media mystery box American retailers now see themselves as media companies with their own ad impressions, audiences and valuable data.

A JMW Turner painting of Chepstow Castle overlooking the River Wye has sold at auction to Chepstow Museum for 93,375.The sale price has beaten by almost double the pre-auction estimate of 30,000 to 50,000.The British artist was 19 years old when he created the watercolour, which has been kept in a private family collection in London since 1956.

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails A JMW Turner painting of Chepstow Castle overlooking the River Wye is to be sold at auction where it has an estimate of 30,000 to 50,000.The British artist was 19-years-old when he created the watercolour painting, which has been kept in a private family collection in London since 1956.

Adding smoke to your designs can instantly enhance their visual appeal and create a stunning effect.However, creating smoke from scratch in Photoshop can be a difficult and time-consuming process, especially if you're working on a tight deadline or need to create multiple smoke effects.Fortunately, there's an easy solution: smoke brush packs.

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions.These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021.TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.

* By Kristina Monllos



Slack is retooling its brand marketing efforts this year to focus on tentpole events like South by Southwest and Dreamforce.By doing so, the workplace messaging app wants to reach its target audience of software decision makers and small business owners more efficiently, explained Colin McRae, head of brand and creative at Slack.

one day a person created an image, which they wanted to share with other people.they posted it online, and people who saw it knew who made it.it had attribution.millions of other people did the same.for years people posted images all over the web.billions of human-made images were uploaded.one day, these images were scraped into datasets intended for research.

On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio.A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, attribution strategies in audio marketing, the creative process of branding with audio, some future forecasting of podcasting, a demonstration of interactive audio advertising, and how the audio creation industry can navigate an uncertain financial environment.

Pre-Audible ... Way Pre Who started audio books?Go way back before Audible to 1955, when Marianne Mantell began, then in her early 20s, began recording authors reading their own books for a new label called Caedman.Participating writers included T.S. Eliot, Sylvia Plath, William Faulkner, Zora Neale Hurston, Langston Hughes and Gertrude Stein.

Data is king.It was a fact several years ago and it stands as a fact nowadays.For marketers, the problem is not to dive into all data; the key is trustworthy data.The dilemma is that, while having data that is measurable and useable, marketers must also accept that true measurement won't be coming from single source data points.

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it's clear that data and identity are the most important topics in the ad industry today.We're talking about some of the most disruptive changes to digital media in the past 15 years - changes that will permanently alter media operations and data activation.

The TV industry loves talking about measurement alternatives to Nielsen.But when will broadcasters and advertisers actually start using them?On Thursday, Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.Paramount is also one of several broadcasters to join the joint industry committee (JIC), which released its own first pass at standards on Monday for video currencies.

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic.In some ways this was inevitable.As the continual digital transformation shapes advertising, clients are asking for different metrics to reflect trends ranging from immersive and social content to connected TV.

Welcome to AdExchanger's Commerce Media Newsletter, where we explore the open savanna that stands before the retail and ecommerce industries.I'm your guide, James Hercher.In my first two dispatches, I focused on Google's Performance Max shopping product and Shopify Audiences, which represents Shopify's entrée into advertising.

Apple introduced SKAdNetwork (SKAN) to replace IDFA-based attribution.But SKAN's methodology, which uses encrypted data to represent a campaign ID, is much more complicated than the straightforward use of a single device ID.Adoption of the latest version, SKAN4, is therefore still very low.Only about 5% of mobile ad inventory is currently SKAN4-compliant, said Adrienne Rice, director of media investment at M&C Saatchi Performance.

(Reuters) - The World Health Organization (WHO) on Wednesday said mpox remained a public health emergency of international concern (PHEIC), its highest level of alert, citing continued transmission in some countries.Mpox - which spreads via close contact and tends to cause flu-like symptoms and pus-filled skin lesions - was declared a global health emergency by the WHO in July 2022.

Twitter's new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it'll take more than tech partners to win a bigger share of their wallets.The companies are rolling out a way to analyze where their ads appear within users' timelines, giving marketers more context for understanding which tweets appear above and below each ad.

Tired in 2022: Growth at all costs.Wired in 2023: Realistic ad tech valuations."We were in a 12-year bull run with very low interest rates for such a long time that the push towards growth [as the primary valuation driver] had gotten a little out of hand," said Conor McKenna, a director at LUMA Partners.

Google's standard Universal Analytics (i.e., all previous generations of GA) will stop processing data as of July 1, 2023.Any new properties created since October 2020 default to the new Google Analytics 4 (GA4.)If you have older properties, you should switch to GA4 as soon as possible to prepare for the transition.

I lie in bed until the voice says Get up and live, then I put on my slippers and read my usual ten pages of Chateaubriand over breakfast.Why Chateaubriand?Because it is an impossibly long book, and long out of fashion, because Baudelaire claimed him, in a letter to Sainte-Beuve, as the father of dandyism, because Proust heard in Chateaubriand's style the fragile echoing call of an owl in the woods at night, because the book I want to write seems to me as impossible.

Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming.But addressable TV also has a bunch of kinks to work out before buyers can take full advantage.Scale is limited, attribution remains a challenge and planning is typically a "painstakingly manual" process that can take multiple days, said Ari Turner, SVP of sales operations at Ampersand, a TV ad sales consortium co-owned by Comcast, Charter and Cox.

TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet.After Nielsen lost its accreditation for local and national TV ratings in 2021, alternate measurement currencies saw an opening.They made their presence known in this year's TV upfronts, and connected TV advertisers started putting real money behind them.

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market.But despite the benefits, advertisers haven't been taking advantage as much as one might imagine.

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Walmart () is the largest brick and mortar retail media network in the US and has been investing in omnichannel retail for years.Its advertising capabilities include sponsored search, onsite display, and programmatic Ad through its exclusive DSP powered by The Trade Desk ( TTD).

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Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing.The process started with a decision to bring creative strategy and production in house.This year, The North Face consolidated further, but without ditching the agency role entirely.

FIFA President Gianni Infantino speaks at a press conference Saturday, Nov. 19, 2022 in Doha, Qatar.Abbie Parr, AP After fierce criticism of the Qatar World Cup, the head of the UN labour agency on Sunday pressed FIFA's president for a greater role scrutinizing future World Cup hosts.International Labour Organisation director general Gilbert Houngbo told AFP before meeting with Gianni Infantino that Qatar has been a victim of "double standards" and has made significant progress but more needs to be done for its migrant labourers.

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Advertisers of all stripes are rethinking their ad measurement and attribution strategy.Signal loss and all that.But the burst of new incrementality testing models, in-housing programs, multitouch attribution and media mix modeling efforts haven't exactly led to a renaissance of understanding how measurement works, according to Rudy Grahn, the attribution and measurement global strategy lead at Prohaska Consulting.

UK cyber security consultancy and penetration testing specialist MDSec has defended its commercial Nighthawk framework and criticised what it described as an "irresponsible" disclosure after researchers at Proofpoint warned that the tool risks being co-opted into widespread use in the cyber criminal underground, as happened with Cobalt Strike and others, such as Sliver and Brute Ratel.