Marketing tech

Marketing tech

Conservative group, One Million Moms, condemns Zillow for featuring a gay couple in an advertisement, accusing the company of promoting 'sexual perversion' and 'sin.' [ more ]

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]

Investors showing approval for Criteo's retail media revenue growth. [ more ]

Fraudsters exploit AI to manipulate programmatic advertising, draining finances and undermining digital ad integrity. [ more ]

TikTok is introducing new ad products to attract more marketers despite a potential U.S. ban. [ more ]

Advertisers can engage with a vast, diverse audience beyond traditional gamers by recognizing the varied preferences and behaviors within the gaming community. [ more ]

Growth in digital commerce was minimal in Q1 2024 despite record-breaking online sales in Q4 2023, with consumers waiting for major shopping events later in the year. [ more ]

Investments in shoppability and AI drive Pinterest's revenue growth and user engagement. [ more ]

80% of customers prefer personalized experiences, Monocle AI platform enhances personalized incentives effectively for retailers. [ more ]

GumGum reduced bidstream carbon emissions by 38% in 2023 through partnership with Assertive Yield. [ more ]

Snap is launching AR Extensions for advertisers to integrate AR into ads. [ more ]

The trend in ad tech is shifting towards direct connections between advertisers and premium publishers, bypassing traditional platforms. [ more ]

Online news revenue faces challenges from tech platforms like Google and social media companies. [ more ]

The delay in third-party cookie deprecation provides publishers with more time to develop cookie-less solutions. [ more ]

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]

Focus on reaching multicultural audiences at IAB NewFronts. [ more ]

Snapchat introduces AR Extensions for advertisers to integrate AR Lenses and Filters into ad formats. [ more ]

Significant themes at Digiday Awards: emerging technology, audience engagement, unique content formats, branding, cross-promotion, quantifiable metrics for success. [ more ]

Spotify is expanding its video content inventory to attract advertising beyond audio budgets. [ more ]

New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers. [ more ]

TikTok Shop is revolutionizing shopping with a focus on discovery and community engagement. [ more ]

AdGPT offers AI-generated ad creation for various platforms, catering to SMBs as an affordable agency replacement. [ more ]

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]

Roblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]

Social-first brands see 10.2% revenue increase by repositioning social at the core of brand and customer experience. [ more ]

Attention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively. [ more ]

Remain humble when entering the digital advertising market. [ more ]

Amazon's advertising revenue grew 24% to $11.82 billion in Q1, driven by sponsored product ads on its e-commerce platform and ads on Prime Video. [ more ]

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]