Shopify is quietly becoming a substantial player in online advertising, despite primarily being known for merchant services. With ad targeting and attribution solutions like Shopify Audiences and Shop Campaigns, Shopify is growing its role in ad tech and marketing data solutions.
Shop Campaigns, previously known as Shop Cash Offers, allows merchants to spend ad budgets on Shopify's platform, creating a new revenue stream in paid media. Merchants can set customer acquisition rates and daily budgets, with Shopify handling optimization and ad serving.
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