Amazon's Prime Video ads rollout gains traction ahead of upfronts debut
Briefly

Sponsored product ads and Prime Video commercials were key growth drivers for Amazon's advertising revenue, surpassing Wall Street expectations.
Amazon's strategic move to introduce ads to Prime Video, despite some backlash, is crucial for its advertising momentum and brand-building efforts.
The company's investments in premium programming and exclusive content on Prime Video, like NFL games and popular shows, contribute to its strong performance in the streaming space.
Read at www.marketingdive.com
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