Roblox saw revenue increase 26% year-over-year in 2023, highlighting its importance as a channel for brands to reach young consumers.
Immersive video ads on Roblox aim to lower the barrier for advertisers to connect with the platform's highly engaged Gen Z audience.
The move to introduce immersive video ads on Roblox required balancing the needs of users, brands, and developers, especially given Gen Z's wariness of traditional advertising.
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