The more urgent question to me is, How long do the Upfronts or NewFronts stay relevant in a world where we're in the market all the time, optimizing 24/7. And then the other thing, which I've been hearing more and more, people are talking about moving the timing potentially from this time of year because the timing of this is really just reasonably irrelevant in the current marketplace.
We have a video marketplace that has a lot to talk about. And the time-space continuum, it does not allow us to put all that into a single week.
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