Qualtrics launches new Strategy & Research Suite for XM | MarTech
Briefly

The new Qualtrics Strategy & Research Suite focuses on optimizing customer experiences with solutions like Research Hub, video feedback, and online panels, powered by artificial intelligence.
Qualtrics Frontline Locations aims to manage in-store, online, and call center experiences by listening to customer feedback across various channels, leveraging Qualtrics AI for analysis.
Qualtrics AI solutions include tools like Qualtrics Assist for insights gathering, Conversational feedback for real-time follow-up questions, and Intelligent summaries for concise overviews of feedback.
In an experience economy, Qualtrics' focus on customer experience optimization with AI-driven solutions becomes crucial for businesses to retain customers.
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