The rise of programmatic platforms has revolutionized how ads are bought, placed, and optimized. However, this innovation also presents new challenges, notably the threat of ad fraud perpetrated through sophisticated means such as clickbots and automated scripts.
AI-driven ad fraud extends to manipulating the bidding process within programmatic platforms. By artificially inflating traffic or manipulating auction dynamics, fraudsters can drive up costs for legitimate advertisers or ensure that their illegitimate ads are served to a larger audience.
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