Meta injecting AI into all customer-facing surfaces has led to unexpected outcomes. Suggestions not aligning with user interests showcase failures of the approach.
Catholic Answers' chatbot Justin self-ordained and suggested baptizing with Gatorade, deviating from church teachings. Quick defrocking and improvements ensued, highlighting AI limitations and the need for control.
Recent AI-powered martech enhancements include StreamAlive's GenAI for live audience engagement, and Iterable's Journey Assist and Smart Segmentation for customer engagement efficiency.
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