TikTok is introducing new advertising products and opportunities to capture more ad dollars, despite the potential U.S. ban. The company will use AI to curate trending, brand-safe content and offer advertisers more control over where their ads appear.
The 'Pulse Premiere' ad slot aims to attract premium ad dollars by allowing advertisers to position their ads directly after publisher and media content in various categories. TikTok is expanding its list of Premiere partners to include companies like Paramount Global and NHL.
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