Executives from major publications, including Bustle Digital Group and The Washington Post, are confident in their audience development strategies on other social media platforms, not planning to change due to the potential TikTok ban.
The concern around a TikTok ban is low as companies focus on their strong production and distribution strategies for short-form vertical videos on various platforms, initially boosted by TikTok.
Amid uncertainties, executives emphasize the importance of staying committed to current strategies and audiences, rather than hastily pivoting due to geopolitical or technological changes.
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