Not only does Leaf need to get consumers to switch from liquid detergent, but it also competes against giants like Procter & Gamble's Tide. Initially focusing on DTC marketing, the brand shifted its strategy to target retailers more effectively using AI-driven ad optimization.
Leaf's transition to AI-driven targeted ads proved successful, with an emphasis on cruelty-free and sensitive skin products. AdSapiens optimized ads in real time, leading to increased engagement and sales growth. The cruelty-free ad outperformed, showcasing the effectiveness of targeted marketing for the brand.
[
add
]
[
|
|
...
]