Frequency capping is a crucial ad attribute desired by advertisers on ad-supported streaming services. It aims to prevent overexposure of ads to viewers while ensuring adequate reach for advertisers.
"Advertisers try to limit the number of times a video ad is shown to the same person to two to three times per week, but sometimes this threshold is exceeded, leading to a negative consumer experience."
"Advertisers aiming for broad reach may prefer a more relaxed frequency cap, whereas those focusing on impressions might desire more exposures per viewer."
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