Digital traffic grew 1% YoY, digital commerce 2%. Orders by PC fell 9%, while orders by mobile grew 5%. Average order value dropped, discount rate at 18%.
Consumers tightened spending after record online holiday season. Online sales grew modestly but slowed to 2% YoY. U.S. sales remained flat, below 4% growth in Q1 2023.
Brands should plan for major shopping events ahead but also focus on engagement like loyalty programs. Balance discounts with customer interaction for sustained growth.
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