The advertiser's action plan for a smooth transition to a cookieless world
Briefly

More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.
LiveRamp has the answer to those questions in a new e-book exploring how to elevate campaign targeting, activation, and measurement strategies in the age of cookieless, to ensure a smooth transition into this new world, and steps to ensure swift implementation.
Read at The Drum
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