from Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.2 days ago
Agencies must prioritize establishing a memorable brand position that audiences can easily comprehend and articulate. It is critical for agencies to avoid attempting to cater to all audiences, promoting a 360, integrated approach that provides clarity rather than confusion. Additionally, internal knowledge of brand purpose and values among employees is essential; if staff cannot articulate these elements, the agency's mission is not effectively communicated or understood, indicating a need for improvement in internal branding efforts.
Your brand probably needs a memorable position. (See if your target audience can't reasonably understand your value proposition and then repeat it back to you.)
360, integrated, full-service brands: You have to stop trying to be all things for all audiences.
If your own talent don't know your brand purpose and values by heart, then your mission is not working.
Collection
[
|
...
]