Jet2, a British travel company, has experienced viral success on TikTok thanks to its years-old advertising jingle featuring Jess Glynne's hit 'Hold My Hand.' This catchy tune and the simple messaging of 'Nothing beats a Jet2 Holiday' resonate particularly well with Gen Z. The trend has transformed from a local British humor into a worldwide phenomenon, despite Jet2 primarily catering to outbound British travelers and having limited global brand recognition. TikTok creators are now engaging in travel-related humor through this sound, amplifying its reach.
The simplicity of the 'Nothing beats a Jet2 Holiday' messaging, combined with Glynne's catchy pop beat, has made it ripe for a Gen Z remix.
What started as a fairly standard example of British online humor has become a global megatrend.
The international phenomenon is particularly curious given Jet2's route network is focused on the UK market.
Global TikTok creators are embracing travel schadenfreude, with vacation fails set to the infectiously cheery voice.
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