Marketers face pressure to demonstrate faster results, leading to a focus on progress over perfection. Companies are transforming how they measure and optimize campaigns due to clients receiving delayed feedback. Cint now provides daily brand lift results quickly, allowing media buyers to make informed decisions. Uber Advertising emphasizes that real-time insights correlate with utility and relevance. Roku combines reach with accountability, utilizing data-driven methods for enhanced advertising performance, including real-time retargeting.
Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.
Campaign measurement and optimization is evolving, with companies aiming to deliver daily brand lift results rapidly, providing timely insights to media buyers.
Uber Advertising emphasizes the connection between utility and relevance, asserting that real-time insights enhance engagement and measurement effectiveness.
Roku highlights the importance of merging reach with accountability through data-driven capabilities, improving ad performance via real-time retargeting and closed-loop measurement.
Collection
[
|
...
]