Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association's (DMA) inaugural 'social media scorecard'. The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth. While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools.
Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI.