AdExchanger1 month agoMarketingHow Mobile's Focus On Performance Helps It Avoid The MFA Problem | AdExchangerMFA issue on the web vs. mobile: focus on performance metrics over viewability for better ad investment. [ more ]
MarTech3 months agoPrivacy professionalsWhat Google's Privacy Sandbox means for the app ecosystem | MarTechMobile advertising faced challenges post-Apple's device identifier deprecation. Digital Turbine adapted to support Android advertising amidst evolving privacy measures. [ more ]
Digiday4 months agoOnline marketingWhy advertisers must address attention first to optimize privacy-friendly targetingAdvertisers need to shift their focus to targeting for consumer attention to boost ad effectiveness by 300%. Finding the right audience is important but it's equally important to ensure that the audience pays attention to the ad. [ more ]
Digiday5 months agoMarketingWhy 2024 could be the year mobile gaming inventory goes premiumMobile gaming inventory is becoming more attractive for in-game advertising. Q4 2023 was a record-breaking season for mobile gaming advertisers. [ more ]
Exchangewire7 months agoOnline marketingInMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.comBrand advertisers are increasingly using performance KPIs for their mobile campaigns. Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers. Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
Exchangewire7 months agoBusiness intelligenceAdludio Bolsters Global Operations With Appointment of Chris Allan as CEOAdludio has appointed Chris Allan as CEO to lead the business in developing partnerships and expanding opportunities globally. Allan has a proven track record of increasing sales and profitability in both privately funded and startup environments. Adludio is preparing to launch its groundbreaking AI platform to propel the ad tech landscape forward. [ more ]
Exchangewire7 months agoOnline marketingInMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.comBrand advertisers are increasingly using performance KPIs for their mobile campaigns. Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers. Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
Exchangewire7 months agoBusiness intelligenceAdludio Bolsters Global Operations With Appointment of Chris Allan as CEOAdludio has appointed Chris Allan as CEO to lead the business in developing partnerships and expanding opportunities globally. Allan has a proven track record of increasing sales and profitability in both privately funded and startup environments. Adludio is preparing to launch its groundbreaking AI platform to propel the ad tech landscape forward. [ more ]
Digiday1 week agoMarketingWhy the 'year of gaming' might be the ad industry's next 'year of mobile'The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past. [ more ]
AdExchanger1 week agoMarketing techVerve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million | AdExchangerVerve acquired Jun Group to expand its omnichannel platform and deepen relationships with mobile publishers, moving beyond a mobile specialist SSP. [ more ]