Verve's edge has been its mobile SDK network and ad tech stack, but now aims to transition to an omnichannel platform, with strategic acquisitions like Jun Group and LKQD.
Verve is expanding into 'emerging channels' like audio ads, digital out-of-home, CTV, and in-app gaming videos post-Jun Group acquisition, alongside growth in the demand-side with acquisitions like Dataseat.
Verve seeks to attract new types of marketers post-Jun Group acquisition, focusing on entertainment and upper-funnel branding, rather than solely expanding its SDK footprint.
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