#verve-group

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AdExchanger
2 months ago
Marketing tech

Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting | AdExchanger

Mobile developers have already faced signal loss with Apple's AppTrackingTransparency (ATT) framework, prompting Verve Group to develop ATOM as an alternative solution. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million | AdExchanger

Verve acquired Jun Group to expand its omnichannel platform and deepen relationships with mobile publishers, moving beyond a mobile specialist SSP. [ more ]
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