In contrast, mobile networks are more focused on performance. Spend is predicated on consistent delivery of business metrics, such as downloads or sales. The MFA model simply doesn't support those conversion-focused goals.
Direct user feedback coupled with market dynamics prevent MFA-like apps from gaining traction in a performance-driven network. Apps that degrade user experience with excessive or intrusive advertising will see low retention and high churn, resulting in lower rankings and profitability and ultimately app store removal.
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