Doing it right means systematizing everything: how much creators are paid, which campaigns they worked on, how those campaigns performed, what channels delivered results and whether one creator outperformed another. Most brands simply don't have that level of organization - at least not yet. Their creator programs are fragmented - split across teams, agencies and regions with no consistent way to track performance or reconcile budgets.
The tech hiring market is being pulled in two directions: a flood of candidates for certain roles and stark shortages in others. New survey data from Indeed highlights the unevenness of the tech talent landscape and the profound impact of AI on reshaping the skills employers need most. While many tech jobs attract an oversupply of applicants, the study found that key areas, such as cloud computing, data analytics, and AI development, are still starved for qualified professionals.
Clayton Jacobs, the CEO of influencer marketing company CreatorDB, thinks there can be a "healthy middle class" of content creators. Jacobs told Business Insider that he usually recommends CreatorDB's clients go with a "pool of medium-sized creators" that "often will perform better than a single large creator if they're the same price." Using data analytics and AI, CreatorDB wants to prove that to brands.
The pace of change in the business world is relentless, and accountants are continually challenged to adapt. Evolving risks, shifting business models, emerging technologies-especially the rapid adoption of artificial intelligence (AI)-and increasing regulatory complexity require professionals in this field to be agile lifelong learners and critical thinkers. The demands on accountants continue to evolve, but this is also what drives opportunity. Today, accountants are often expected to go beyond understanding the numbers by providing insights and interpretation within a rapidly changing environment.
Metrics creation is a crucial yet often overlooked component of effective data analytics. It transforms raw data signals into actionable insights, allowing organizations to track performance and identify trends.
Sharmila Mukherjee presented findings indicating Austin's public transit recovery is 9% ahead of comparable metro areas, although ridership is still 20% below pre-pandemic levels.
Sold Intel provides transaction-level clarity in the housing market, integrating property-level transaction details with weekly updates across nearly all U.S. ZIP codes.
Customers have been using Spark for a long time to process data and get it ready for use in analytics or in AI. The burden of running in separate systems with different compute engines creates complexity in governance and infrastructure.
The Pentagon abruptly canceled a draft solicitation to compete its Advana platform, the enterprise data and analytics system run by the department's Chief Digital and Artificial Intelligence Office.
The BOP G5/Hypervision platform is designed for operational monitoring across urban and intercity transport fleets by enabling both real-time and retrospective video tracking.
"Partnering with BeerBoard is a game-changer for us. It provides a powerful advantage-internally and externally. Internally, it enhances our understanding of consumer behavior."
For the last six months, David has been living with a digital twin. He is one of the first participants in a pilot program designed to push beyond the simple video calls of telehealth and into the strange, intimate world of predictive medicine. The Ghost is a virtual model of him, a breathing, learning algorithm that lives in the cloud and, arguably, knows his body better than he does.
"The less flashy, but more important shift is how AI is being used to gain competitive and operational advantages through applications that alter how decisions are made, how media is allocated and how campaigns perform."
