Communications professionals are operating under outdated principles. Modern brands are not merely following traditional media routes but are innovating with influencer marketing. They collaborate with creators to effectively connect with audiences through engaging content tailored to preferences, such as entertaining TikTok videos or insightful Substack articles. An upcoming panel will showcase strategies for brand and creator partnerships, including criteria for selecting creators aligned with branding, integrating creator content into campaigns, and evaluating their actual business impact.
Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media - they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in.
Cutting-edge companies are partnering with creators to reach audiences where they are and with the type of content that resonates.
You'll learn how to identify creators who align with your brand values, weave creator content into comms campaigns, and the frameworks top communications teams use to measure real business impact.
Join our expert panel of brand, PR, and social leaders as we decode the strategies behind successful creator-communications partnerships.
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