On Feb. 29, Tarte Cosmetics sent 30 people on an all-expense paid vacation to Bora Bora, complete with a private jet ride flowing with champagne and caviar. The brand's approach, criticized as 'tone deaf' amid a cost-of-living crisis, highlights the growing trend of influencer fatigue.
According to Adweek, the 'influencer marketing recipe' involves creators sharing posts to associate brands with positivity. However, Tarte's luxurious influencer trips have sparked criticism for being out of touch with the financial challenges faced by many consumers.
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