How LTK Powers Lucrative Deals for Creators and Brands
Briefly

73% of Gen Z consumers and 68% of millennials look to creators to inform purchase decisions. Brands must find authentic ways to enter this space, and creators need to make their influence economically viable in the long term.
LTK focuses on connecting brands and creators through good matchmaking, utilizing a mix of human touch and AI to ensure alignment in message and audience approach.
LTK Match boosts brand conversion rates significantly due to reduced human bias in creator selection, offering a successful tool for effective collaborations.
In social commerce, micromanaging doesn't work. Long-term relationships thrive when brands give creators space to engage with their audience authentically.
Read at Adweek
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