"TikTok's been the thing that blew us up," says Gabrielle Brulotte, co-founder of Hot Take. "So we really put a lot of attention on TikTok. And I think it's such an organic platform, so we post everything on there."
Zoya Biglary, founder of FYSH Foods, emphasizes the importance of storytelling and authentic connection on TikTok. She mentions, "I think it just helped people understand what I was doing a bit more rather than just, 'Here's this block of vegan fish.'"
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