EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing
Briefly

These brands were not built on promotional and transactional messaging. They were built on creating authentic connections, storytelling, right? Building an emotional connection with people. And then that translated into sales, which makes them some of the largest global brands today.
In the green rush of the cannabis industry, where differentiation is crucial, the most enduring brands will be those that anchor themselves in the art of genuine engagement and narrative.
Read at Benzinga
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