Gen Z is accumulating wealth at a staggering rate, with a significant portion already owning homes at a young age. Their luxury spending is projected to grow much faster than older generations, indicating strong financial power.
Businesses need to adapt marketing strategies to resonate with Gen Z, the largest upcoming consumer population. Gen Z values authenticity, alignment with their values, and communication that speaks their language.
Gen Z differs significantly from previous generations, shaped by social media, economic changes, and political events. They are discerning, quick to spot deception, and demand genuine and creative approaches from brands.
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