TikTok reached over 1.92 billion users in 2023 and is projected to reach 2 billion by the end of 2024. There are more than 100,000 working creators on TikTok trying to grow their personal brand.
She says it's important to make sure 'values are aligned' in order to keep the connection with your audience. Justin added that 'community and authenticity' are the biggest factors into keeping a relationship with viewers.
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