GAI is ushering in an era of 'softfakes'—images, videos, or audio clips doctored to make a political candidate seem more appealing. Unlike deepfakes or cheap fakes associated with mal intent, softfakes are often crafted by the candidate's own campaign team.
In Indonesia's election, Prabowo Subianto used GAI to create cartoonish avatars portraying him as 'cute and cuddly' to appeal to young voters and divert attention from past allegations. This represents a strategic use of softfakes in political campaigns.
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