#nike-endorsements
#nike-endorsements

1 day ago

'It keeps getting better and better': Bronny James settling into Lakers playoff role

LeBron James and Bronny James made history with the NBA's first father-son postseason alley-oop during the Lakers' playoff run.

LeBron James is 41. And he's somehow still carrying his team in the playoffs

LeBron James faces a familiar challenge of leading a thin team due to injuries to key players, despite his age and past experiences.

fromIntelligencer

LA Lakers

Why LeBron's Memphis Comments Won't Go Away

fromThe New Yorker

LeBron James Is Making His Last Great Adjustment

LeBron James is transitioning from a dominant player to a different role as he ages and faces injuries.

fromNew York Post

National Basketball Association

Nets receive royal LeBron James Lakers beating in possible New York finale

LeBron James led the Lakers to a dominant 125-109 win as the Nets suffered another lopsided loss and continue to struggle this season.

1 day ago

'It keeps getting better and better': Bronny James settling into Lakers playoff role

LeBron James and Bronny James made history with the NBA's first father-son postseason alley-oop during the Lakers' playoff run.

LeBron James is 41. And he's somehow still carrying his team in the playoffs

LeBron James faces a familiar challenge of leading a thin team due to injuries to key players, despite his age and past experiences.

fromIntelligencer

Why LeBron's Memphis Comments Won't Go Away

LeBron James criticized Memphis, suggesting the NBA should relocate, reflecting broader concerns about player experiences and city reputation.

fromThe New Yorker

LeBron James Is Making His Last Great Adjustment

LeBron James is transitioning from a dominant player to a different role as he ages and faces injuries.

fromNew York Post

National Basketball Association

Nets receive royal LeBron James Lakers beating in possible New York finale

These Three Sneaker Brands Are Gaining Visibility on Social Media

Sneaker sales are forecasted to decline further in 2026, while challenger brands like Mizuno, On, and Onitsuka Tiger gain visibility through social media.

#sports-marketing

Marketing tech

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

fromAdExchanger

Marketing

The Sports World Is Getting The Retail Media Bug | AdExchanger

fromFootball365

Soccer (FIFA)

Surprise challenger takes on Nike and Adidas as football's top stars make the switch

fromMiami Herald

Social media marketing

A Sports Frenzy for the Most Valuable Influencers

Marketing tech

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

fromAdExchanger

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

fromFootball365

Soccer (FIFA)

Surprise challenger takes on Nike and Adidas as football's top stars make the switch

Social media marketing

fromMiami Herald

A Sports Frenzy for the Most Valuable Influencers

Major sports leagues partner with content creators and influencers to reach younger audiences who prefer social media platforms over traditional television.

more#sports-marketing

Don't Make The Tiny Man Dribble While Everyone Else Stands Still | Defector

Jalen Brunson's playing style leads to isolation and impacts team dynamics during critical game moments.

fromMashable

Boston Celtics

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.

New York Knicks

fromDefector

Don't Make The Tiny Man Dribble While Everyone Else Stands Still | Defector

Jalen Brunson's playing style leads to isolation and impacts team dynamics during critical game moments.

Boston Celtics

fromMashable

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.

The #1 NFL Draft Pick Is a Finance Wonk Who Is a LinkedIn Power User - And He Treats Football Like a Corporate Job

Fernando Mendoza approached the NFL draft with a business mindset, interning in finance and preparing rigorously for his role as the Raiders' quarterback.

fromwww.bbc.com

How Neville and Lineker became rival podcast moguls

We are building what we believe will become one of the most exciting independent football communities in the world - one that gives fans direct, personality-led content.

Media industry

#nike

fromwww.businessinsider.com

Business

Nike vs. Lululemon: One Brand Is Losing Its Cool - and Investors Are Paying for It

Boston

Nike stumbled with the people it counts on most: runners

Intellectual property law

Nike is denied trademark for Bronny James 'b9' logo. Here's why

Running

Nike's Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

Competitors seized the opportunity to redefine 'movement' after Nike's exclusionary messaging during the Boston Marathon.

Business

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.

Business

fromwww.businessinsider.com

Nike vs. Lululemon: One Brand Is Losing Its Cool - and Investors Are Paying for It

Nike and Lululemon face distinct challenges, with Nike relying on wholesale recovery and Lululemon struggling with profitability despite strong growth in China.

Boston

Nike stumbled with the people it counts on most: runners

Nike's ad campaign before the Boston Marathon was criticized for shaming slower runners, leading to its removal and a commitment to better support all runners.

Intellectual property law

Nike is denied trademark for Bronny James 'b9' logo. Here's why

Nike's Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

Competitors seized the opportunity to redefine 'movement' after Nike's exclusionary messaging during the Boston Marathon.

Business

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.

Stephen and Ayesha Curry talk about the one habit that separates good business leaders from great ones | Fortune

Stephen and Ayesha Curry emphasize authenticity and listening as key leadership skills in their entrepreneurial and philanthropic ventures.

Real Madrid

fromwww.bbc.com

'Doesn't bother me if he likes Mourinho or Julia Roberts' - Arbeloa on Mbappe

Kylian Mbappe's social media activity has sparked speculation about Real Madrid's next manager amid a trophyless season.

London food

fromTime Out London

The most famous celebrities running the 2026 London Marathon - and where to spot them

Famous personalities are participating in the 2026 London Marathon, including actors, athletes, and social media stars, each supporting various charities.

Golden State Warriors

fromFortune

Stephen and Ayesha Curry are coming for the sports drink market-and their kids were the first focus group | Fortune

Stephen and Ayesha Curry involved their kids in taste testing a new sports drink, leading to the relaunch of Plezi Hydration.

Venture

fromEntrepreneur

They Built a Store for the Future of Retail and Found a Partner in Their Biggest Customer, Shaq: 'I Spent $10,000 the First Time I Walked in.'

tm:rw is an innovative retail destination that emphasizes experiential engagement with technology and products.

E-Commerce

fromWWD

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.

fromBenzinga

National Basketball Association

Reddit Co-Founder Alexis Ohanian Calls Sports The 'Last One Standing' That AI Cannot Replace: 'Folks Are

Ohanian's comments come at a time when AI is increasingly influencing various industries. Earlier this month, Reddit partnered with Nectar Social, granting them access to Reddit's Data API for real-time consumer insights.

Online Community Development

fromReadWrite

Fanatics Combos debuts for sports trading markets

Fanatics Markets launched Combos, allowing users to bundle multiple sports outcomes into one contract for trading.

Wearables

fromMail Online

Running London Marathon? Ditch the watch! Wearables HINDER performance

Smartwatches can hinder athletic performance by distracting runners from tuning into their bodies during races.

#ac-milan

AC Milan

GdS: Milan to evaluate 30m/yr PUMA deal as Nike and Adidas circle

AC Milan

Cohen: 'Could lead to a change' - Milan board member Calvelli has close ties to Nike

AC Milan

GdS: Milan to evaluate 30m/yr PUMA deal as Nike and Adidas circle

AC Milan

Cohen: 'Could lead to a change' - Milan board member Calvelli has close ties to Nike

more#ac-milan

fromEsquire

8 Under-the-Radar On Sneakers You Need to Know About

The standout from the newest iteration of Cloudmonsters, the LightSpray Cloudmonster 3 Hyper, is a model that many may not have encountered yet, showcasing On's innovative designs.

Fashion & style

Women

fromYahoo Sports

WNBA Marketability Index 2026: Who Really Drives the League's Attention?

Caitlin Clark leads the WNBA Marketability Index, showcasing the growing influence of star players beyond performance.

Relationships

fromBuzzFeed

"He Gave Himself A Thumbs Up During Sex": People Are Sharing What It's Like To Date Pro Athletes

Dating an athlete involves unique challenges and perks, including intense training schedules and competitive personalities.

Social media marketing

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.

Marketing tech

fromBavarian Football Works

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.

Bayern Munich

Tournament be damned, tennis star on board for Bayern Munich vs. Real Madrid

Alexander Zverev, ATP Tennis World No. 3, prioritizes attending Bayern Munich's Champions League match against Real Madrid despite his tennis commitments.

Golden State Warriors

Sports merch that's cute? It exists

Danielle Snyder Shorenstein created DannijoPro, a fanwear brand that merges fashion with sports fandom, after finding inspiration at a Golden State Warriors game.

fromEntrepreneur

David Beckham's Supplement Brand Is Doing $10 Million A Month. The Secret Goes Beyond Just Celebrity.

David Beckham's supplement brand IM8 achieved $120 million in ARR within its first year, largely due to cofounder Danny Yeung's influence.

Media industry

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.

fromenglish.elpais.com

The euphoria surrounding retro fashion at the World Cup: when soccer becomes a luxury

Wearing football shirts symbolizes joy and rebellion, but the market exploits nostalgia for profit during World Cup seasons.

#footwear

Running

Super foamy sneakers are everywhere. How do they stack up?

fromEsquire

Fashion & style

Calling All Short Kings. These Are the Shoe Styles You Should Wear.

Super foamy sneakers are everywhere. How do they stack up?

Floaty foam-based footwear has gained popularity among celebrities and consumers, driven by functionality and wellness trends.

fromEsquire

Calling All Short Kings. These Are the Shoe Styles You Should Wear.

Short men can enhance their height with stylish footwear options like chunky sneakers and Cuban heels.

LeBron James Still Has It | Defector

The Lakers overcame injuries to key players and won Game 1 of the playoffs against a challenging opponent.

Real Madrid

from101GREATGOALS.COM

Ronaldo, Messi, Mbappe, Vinicius Jr: Behind the scenes on Lego World Cup trophy ad 2026

Cristiano Ronaldo, Lionel Messi, Vinicius Jr, and Kylian Mbappe are featured in special LEGO sets for the 2026 FIFA World Cup.

fromWIRED

The Adidas Hyperboost Edge Is Your New Super Trainer

The Adidas Hyperboost Edge is a new super trainer designed for everyday running, featuring lightweight foam and a unique design without a carbon plate.

fromLondon Business News | Londonlovesbusiness.com

2 weeks ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

LA Clippers

2 weeks ago

NBA Culture in the Philippines 2026: Jerseys, Merch, Official Stores - London Business News | Londonlovesbusiness.com

NBA culture in the Philippines intertwines retail and identity, with merchandise reflecting team allegiance and personal style beyond just game attendance.

Lululemon appoints a Nike veteran as its new CEO

Heidi O'Neill has been appointed CEO of Lululemon, succeeding Calvin McDonald, amid challenges in growth and market direction.

#sneakers

fromwww.esquire.com

Running

8 Best Men's Sneakers for Wide Feet 2026

fromMan of Many

E-Commerce

GOAT's New Discount Sneakers.com Marketplace Proves Hype Bubble Has Burst | Man of Many

fromwww.esquire.com

8 Best Men's Sneakers for Wide Feet 2026

New Balance 990v6s, On Cloudsurfer Wide, Hoka Clifton 10, and Oliver Cabell offer excellent options for wide feet.

E-Commerce

fromMan of Many

GOAT's New Discount Sneakers.com Marketplace Proves Hype Bubble Has Burst | Man of Many

GOAT Group launched Sneakers.com, a discount sneaker platform offering up to 91% off, signaling a shift from hype to value-driven consumer needs.

More than the Score - From Salah to LeBron: How do fans cope when their favourites leave? - BBC Sounds

Mohamed Salah will leave Liverpool after nine years, marking the end of an era for the club and its fans.

fromAnOther

Lewis Hamilton: Where Intention Leads, the Journey Continues

Formula 1 embodies a paradox of speed and repetition, symbolizing travel and movement while emphasizing the importance of belief in progress.

fromInsideHook

Products of the Week: Flamingo Estate, Sneakers and Ray-Ban Sunnies

SeaVees has released a limited-edition Landing Boat Shoe, crafted from Horween leather and hand-sewn in Maine.

Wearables

fromTechCrunch

4 weeks ago

Whoop has LeBron - now it wants your mom | TechCrunch

Whoop aims to transition from a performance tool for athletes to a life-saving health monitor for the general public.

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.

LA Clippers

fromESPN.com

Serena, Shaq join viral 'What were you like in the '90s?' trend

Athletes from the 1990s are participating in a social media trend showcasing throwback photos and memories from that decade.

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.

Chicago Bulls

fromwww.mercurynews.com

Steph Curry protege Azzi Fudd joins Nike, continues Under Armour exodus

UConn basketball star Azzi Fudd signed a Nike/Jordan Brand NIL deal, leaving Steph Curry's SC30 brand as she prepares for the WNBA draft.

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.

Chicago Bulls

fromwww.mercurynews.com

National Basketball Association

Steph Curry protege Azzi Fudd joins Nike, continues Under Armour exodus

UConn basketball star Azzi Fudd signed a Nike/Jordan Brand NIL deal, leaving Steph Curry's SC30 brand as she prepares for the WNBA draft.

more#nil-deals

Nike just flipped its logo for LeBron's son, Bronny James

Bronny James introduced a lowercase 'b' logo with a '9' on a LeBron Witness IX that also displayed a backwards Nike Swoosh.

US politics

fromSilicon Canals

10 pro athletes who have spoken out against ICE - Silicon Canals

Prominent athletes publicly protested and condemned ICE and federal actions after two Minneapolis killings, using signs, statements, and sports platforms to demand change.

Film

fromThe Mercury News

Movie star? Steph Curry gives glimpse into possible post-basketball career

Steph Curry showcased his role as producer and voice actor for animated film 'Goat' at an Oakland screening, signaling possible expansion into film.

fromThe Drum

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Online marketing

fromSPORTbible

Nine celebrities you didn't realise had shares in football clubs

It's obviously going to take time. We need to improve the team, have some additions to really take it to another level. I'm gonna do everything I can to make sure we succeed. I'm just ready to get started.

Soccer (FIFA)

fromBasketball Network

Sports marketing company CEO explains the biggest difference in how past and current NBA players market themselves

Modern NBA players leverage social media and personal branding to build global entrepreneurial platforms, unlike past players who relied solely on on-court talent and competitiveness.

fromwww.bbc.com

Why are celebrities buying stakes in football clubs?

The idea of it just excites me so much. I want the place to be pumping. I want it to be an event when people come here. I want do the unthinkable and get to the Premier League. Everyone here is hard-working and I want to be the man who affects things on the pitch as well as off the pitch.

Liverpool FC

US politics

fromThe New Yorker

What We Expect Athletes to Say Now

Federal immigration-enforcement violence and street tensions cast a heavy mood over Timberwolves games, affecting player focus, fan atmosphere, and prompting public protest.

Relationships

fromwww.mercurynews.com

Are Kim Kardashian and F1 driver Lewis Hamilton dating?

Kim Kardashian and Lewis Hamilton were photographed traveling together from the U.K. to Paris, sparking dating rumors.

Soccer (FIFA)

National Basketball Association

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.

Beverly Hills police shut down Jaylen Brown's brand event during NBA All-Star Weekend

Beverly Hills police shut down Jaylen Brown's All-Star event at a Trousdale residence after the city denied a permit due to prior violations.

Social media marketing

fromAbc

Inside the brand strategy behind the Beckham family drama

High-profile families use strategic social-media posts, especially ephemeral Stories, to control narratives and amplify engagement during personal crises.

fromBleacher Nation

Caleb Williams is in the NBA's Celebrity All-Star 3-Point Competition

Caleb Williams is no stranger to letting it fly from deep. So perhaps it should come as no surprise that the Chicago Bears quarterback will be a participant in the upcoming 3-point shooting competition during the NBA's All-Star Game Weekend festivities. No, seriously ... this is a thing that is happening. The event is set to take place on Friday. So if you saw this tweet and thought Jacob Infante was just having a laugh, think again:

National Basketball Association

fromHarvard Business Review

Looking Back on Nike's Evolution from Startup to Global Enterprise

Nike's founding combined entrepreneurial inspiration, a strong partnership between Phil Knight and his track coach Bill Bowerman, and innovative shoe design experimentation to create a recognizable consumer brand.

fromESPN.com

Super Bowl 2026 commercials: Athletes include Serena, more

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million.

Marketing

fromwww.esquire.com

13 Best Sneakers of 2026 So Far

Casual sneakers update classic silhouettes with subtle tech features, muted palettes, and regional design cues for comfortable, everyday wear.

Commentary: The Lakers are the wrong kind of interesting amid relentless fan scrutiny

The Lakers face intense scrutiny and championship-or-bust expectations that exceed those of other NBA teams, creating constant pressure and chaos for the organization.

fromBusiness Insider