""When I saw what tm:rw was building, I knew I wanted in. This isn't just about tech, tm:rw is building something completely different. It is not just a store, it is an experience.""
""tm:rw was built to bring life and excitement to what the world is creating. Visitors are encouraged to explore, test, and engage with new technologies.""
tm:rw, co-founded by Nathalie Bernce and Jacov Nachtailer, redefines retail by creating an experiential space rather than a traditional store. Located in Times Square, it features interactive elements like F1 simulators and robots. Shaquille O'Neal is not just a celebrity endorsement but an active investor and partner. The store showcases over 120 brands chosen for their experiential nature, encouraging visitors to engage with new technologies and products. Bernce aims to create a global home for innovation, focusing on excitement and exploration.
Read at Entrepreneur
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