These Three Sneaker Brands Are Gaining Visibility on Social Media

"Mizuno posted the overall highest growth, with a 30 percent average increase for 2025. On followed with an average growth of 21 percent, and Onitsuka Tiger followed in third place with an average growth of 19 percent."

"In the women's market, Mizuno posted strong growth across all four 2025 quarters, finishing the year with the highest 12-month average increase of 44 percent. Onitsuka Tiger racked up sharp gains in the second half of the year, ranking second in the fourth quarter with 28 percent average growth."

"Among the top three brands by market share, New Balance achieved the highest visibility growth at up 15 percent, followed by Adidas at up 5 percent and Nike at down 8 percent."

"Heuritech is predicting sneaker sales will continue its gradual downward trend over the next 12 months, falling 5 percent in the fourth quarter of 2025 for the European market, and declining 3 percent over the same period in the U.S. market."

Sneaker sales are expected to decline in 2026 after already decreasing in 2025. Mizuno, On, and Onitsuka Tiger gained significant visibility through social media, with Mizuno achieving a 30 percent growth. In the women's market, Mizuno led with a 44 percent increase, while Onitsuka Tiger and On followed. Among top brands, New Balance saw a 15 percent increase, Adidas 5 percent, and Nike decreased by 8 percent. The men's market showed subdued visibility trends, with Skechers leading at 22 percent growth. Overall, sneaker sales are predicted to decline by 5 percent in Europe and 3 percent in the U.S. in late 2025.

Read at WWD