""They provide for us a space to really speak to a massive fanbase; they're one of the most influential sports and cultural markers in the world," said CMO Lara Kerbaj."
""It is typically on the first four or five pages of a sponsorship deck," said Ross Watson, managing partner, M&C Saatchi Sport & Entertainment."
""With our clients, I'd say we are seeing an increased interest in exploring additional media opportunities the rights holder can provide us," said Tim Davy, vp at sports management agency Excel Sports Management."
""If you're building an ecosystem or platform which..." suggested James Kirkham, co-founder of brand consultancy Iconic."
BlueAir has partnered with the New York Knicks as their first 'air care' partner, aiming to reposition its products as personal wellness solutions. The partnership allows BlueAir to tap into the Knicks' large fanbase and social media presence, with 1.9 million TikTok followers and 4.7 million on Instagram. This collaboration highlights the trend of sports teams enhancing their media operations to create valuable content for commercial partners, as sponsors seek more effective ways to engage audiences beyond traditional advertising methods.
Read at Digiday
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