#sports-sponsorship

#sports-sponsorship

Alcohol has historically been part of mountain biking culture, but its glorification poses risks, especially considering the rise in Alcohol Use Disorder in society.

Ipswich Town's number 17 shirt is owned by singer-songwriter Ed Sheeran, who purchased a 1.4% stake in the club and has been their main shirt sponsor.

Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.

Glenmorangie became the official whisky of Formula 1, announced with Harrison Ford as the distillery's spokesperson, marking a significant partnership with the racing league.

Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.

When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative-it's a performance indicator for any brand trying to build equity in 2025.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.