#sports-sponsorship

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#cycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.

ProTeam born out of YouTube takes big step in pursuit of Tour de France dream

Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.

FMD Racing Officially Announces New Sponsor

Orbea officially partners with FMD Racing, reviving its involvement in World Cup Downhill biking for 2025.

Rescheduled route presentation date for 2025 Giro d'Italia remains undecided

The 2025 Giro d'Italia route presentation's new date is likely January 13, pending official confirmation.

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.

ProTeam born out of YouTube takes big step in pursuit of Tour de France dream

Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.

FMD Racing Officially Announces New Sponsor

Orbea officially partners with FMD Racing, reviving its involvement in World Cup Downhill biking for 2025.

Rescheduled route presentation date for 2025 Giro d'Italia remains undecided

The 2025 Giro d'Italia route presentation's new date is likely January 13, pending official confirmation.
morecycling

FAI Cup-winning club distances itself from Conor McGregor after he poses with trophy in his pub

Drogheda United distances itself from McGregor and his alcohol brands after trophy was showcased in his pub by a player relative.

Crypto Fuels Flashy New 2025 Canyon//SRAM Women's Team Kit, Paid For By ZondaCrypto

Canyon//SRAM's new kit blends vibrant design with performance, representing a strong brand identity in women's cycling.
#human-rights

The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'

FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.

The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'

FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.
morehuman-rights

White Sox shorten ballpark's name to Rate Field

The White Sox have renamed Guaranteed Rate Field to Rate Field reflecting the mortgage company's rebranding.

Jameson Is Now Major League Soccer's Official Whiskey

MLS expands to 30 teams by 2025 with San Diego FC joining, and announces Jameson as the official whiskey of the league.
#chanel

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.
morechanel
#nil-deals

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance.

BYU Quarterback Jake Retzlaff Signs Manischewitz NIL Deal | Entrepreneur

Jake Retzlaff, a Jewish quarterback at BYU, is making history and embracing his culture through a partnership with Manischewitz.

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance.

BYU Quarterback Jake Retzlaff Signs Manischewitz NIL Deal | Entrepreneur

Jake Retzlaff, a Jewish quarterback at BYU, is making history and embracing his culture through a partnership with Manischewitz.
morenil-deals

Beer rules pro sports. Liquor brands like Grey Goose and Diageo want in

Liquor brands are strategically partnering with sports events to expand their presence, challenging beer's historical dominance in game-day consumption.
#saudi-arabia

Saudi Arabia makes more than 900 sponsor deals in 2034 World Cup plan

Saudi Arabia is leveraging extensive sporting sponsorships to reshape its global image ahead of the 2034 World Cup.

Female footballers have shown us how let's build a sport free of fossil fuel deals | David Wheeler

Fifa's sponsorship with Saudi Arabia undermines women's football and equality efforts, prompting players to demand its cancellation.

Saudi Arabia makes more than 900 sponsor deals in 2034 World Cup plan

Saudi Arabia is leveraging extensive sporting sponsorships to reshape its global image ahead of the 2034 World Cup.

Female footballers have shown us how let's build a sport free of fossil fuel deals | David Wheeler

Fifa's sponsorship with Saudi Arabia undermines women's football and equality efforts, prompting players to demand its cancellation.
moresaudi-arabia

Report: $10M crypto purse for PGA Tour-LIV duel

The Crypto.com Showdown features $10 million in cryptocurrency and brings top golfers from PGA and LIV together for an unprecedented televised event.

NYC's much-anticipated first-ever soccer stadium officially has a name

Etihad Park, NYC's first soccer stadium, showcases a 20-year partnership with Etihad Airways, emphasizing local soccer and community engagement.
#naming-rights

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
morenaming-rights
#brand-engagement

A winning formula for brand visibility through sports sponsorship - London Business News | Londonlovesbusiness.com

Sports sponsorship has evolved into a strategic tool for brands to build deep relationships with fans, beyond simple logo placements.

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchanger

Marketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships.

A winning formula for brand visibility through sports sponsorship - London Business News | Londonlovesbusiness.com

Sports sponsorship has evolved into a strategic tool for brands to build deep relationships with fans, beyond simple logo placements.

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchanger

Marketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships.
morebrand-engagement

New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump Controversy

New Balance successfully transformed its brand image to appeal to younger consumers and achieved significant sales growth.
#premier-league

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.
morepremier-league
#barcelona

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.
Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.
Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.
morebarcelona

The Highest-Paid American Athletes Who Competed in the Olympics

Winning a medal can bring significant financial rewards, but for many athletes, it's about achieving excellence on the world stage.

Europe's richest person is about to buy a soccer club with Paris FC deal

LVMH diversifies into sports with majority shareholding in Paris FC, enhancing their sponsorship portfolio.

Health campaigners criticise SPFL for Carling sponsorship deal

The SPFL's sponsorship deal with Carling has drawn criticism for promoting alcohol during a significant public health crisis in Scotland.

Eclipse & Soda by Mount Gay Rum

Mount Gay Rum has extended its partnership with the West Indies Cricket team, celebrating their shared Caribbean heritage.

TikTok Becomes the Official Road Jersey Sponsor for the Washington Capitals - Lindsey Gamble

TikTok's partnership with the Washington Capitals strengthens its presence in the sports arena, enhancing community ties amid potential regulatory challenges.

Emirates is not only a sponsor at the U.S. Open but also launching 'Force for Good' program during finals weekend

Emirates' renewed sponsorship of the U.S. Open emphasizes community impact through youth tennis initiatives, including refurbishing local courts and supporting training programs.

Commanders sign stadium naming rights deal with Northwest Federal Credit Union

The Commanders' stadium is now named Northwest Stadium under a new multiyear agreement with Northwest Federal Credit Union.

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.
#global-expansion

It's the summer of sports - and sponsorship

Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads.

Los Angeles Dodgers Announce Partnership With THK

The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties.

It's the summer of sports - and sponsorship

Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads.

Los Angeles Dodgers Announce Partnership With THK

The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties.
moreglobal-expansion

Rishi Sunak missed an open goal on vape marketing

Vaping regulations should be included in the UK PM's anti-smoking efforts, particularly targeting shirt sponsorship in football.
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