#sports-sponsorship

#sports-sponsorship

Ipswich Town's number 17 shirt is owned by singer-songwriter Ed Sheeran, who purchased a 1.4% stake in the club and has been their main shirt sponsor.

Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.

Glenmorangie became the official whisky of Formula 1, announced with Harrison Ford as the distillery's spokesperson, marking a significant partnership with the racing league.

Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.

When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative-it's a performance indicator for any brand trying to build equity in 2025.

Pinterest is venturing into the sports realm through a partnership with the NY Liberty, aiming to redefine sports sponsorship by focusing on content and community engagement.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.

We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

Arnault's family is set to invest in Paris FC, taking a 55% stake in the football club, while aligning LVMH's interests with lucrative sports sponsorship opportunities.