#sports-sponsorship
#sports-sponsorship

1 week ago

Bicycling

Giro d'Italia adds time bonus sprints to 19 stages of 2025 race in partnership with Red Bull to 'ignite fierce battles' in GC

The Giro d'Italia introduces Red Bull KM intermediate sprints with time bonuses to enhance competitive dynamics.

The new format will affect tactics and strategies among leading cyclists in the tournament.

Bicycling

'We must remain in the WorldTour to survive' - Vinokourov issues stark warning for XDS Astana

XDS Astana's survival in the WorldTour is crucial for its future, currently sitting in 21st place in UCI rankings.

Bicycling

Ineos Grenadiers searching for second sponsor to fund return to super team status and long-term success

Ineos Grenadiers plans to continue competing beyond 2025, focusing on securing a new title sponsor to enhance their financial capabilities.

Bicycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.

2 weeks ago

France news

'My team is in mortal danger' - Arkea-B&B Hotels team boss honest about fight for the future of French squad

Ark&eaute;a-B&B Hotels team faces financial crisis, seeking new sponsors to survive beyond 2025.

Bicycling

Pure aero is back, Ridley launches the new Noah Fast 3.0

Ridley launched the Noah Fast 3.0, claiming it is the fastest bike they have ever made, focusing heavily on aerodynamics.

1 week ago

Bicycling

Giro d'Italia adds time bonus sprints to 19 stages of 2025 race in partnership with Red Bull to 'ignite fierce battles' in GC

The Giro d'Italia introduces Red Bull KM intermediate sprints with time bonuses to enhance competitive dynamics.

The new format will affect tactics and strategies among leading cyclists in the tournament.

Bicycling

'We must remain in the WorldTour to survive' - Vinokourov issues stark warning for XDS Astana

XDS Astana's survival in the WorldTour is crucial for its future, currently sitting in 21st place in UCI rankings.

Bicycling

Ineos Grenadiers searching for second sponsor to fund return to super team status and long-term success

Ineos Grenadiers plans to continue competing beyond 2025, focusing on securing a new title sponsor to enhance their financial capabilities.

Bicycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.

2 weeks ago

France news

'My team is in mortal danger' - Arkea-B&B Hotels team boss honest about fight for the future of French squad

Ark&eaute;a-B&B Hotels team faces financial crisis, seeking new sponsors to survive beyond 2025.

Bicycling

Pure aero is back, Ridley launches the new Noah Fast 3.0

Ridley launched the Noah Fast 3.0, claiming it is the fastest bike they have ever made, focusing heavily on aerodynamics.

The espnW Summit NYC Lets Eli Lilly and Rhone Join the Game

Brands like Eli Lilly are keen to sponsor the espnW Summit NYC, indicating the growing influence of women's sports.

fromPFSN

1 week ago

Atlanta Braves

Chili's Wins Carson Hocevar's Approval for Insane 'Margarita' Marketing Stunt Ahead of Talladega | PFSN

Sponsorships are vital for sports growth, with brands like Chili's innovating their marketing strategies to engage NASCAR fans.

Michael Kaplan's Advantage Players: I'm With Phil

Phil Hellmuth excels as a poker ambassador, combining charisma with deep understanding of the gambling industry.

fromCardplayer

Privacy professionals

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.

Poker

fromCardplayer

2 weeks ago

Michael Kaplan's Advantage Players: I'm With Phil

Phil Hellmuth excels as a poker ambassador, combining charisma with deep understanding of the gambling industry.

fromCardplayer

Privacy professionals

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.

Los Angeles Dodgers Sign Multi-Year Partnership With Hakkaisan Brewery Co.

The Los Angeles Dodgers have partnered with Hakkaisan Brewery to offer their sake at Dodger Stadium.

Manchester United

Sources: INEOS in talks to end Spurs sponsorship

INEOS is negotiating to end its sponsorship with Tottenham amidst broader cutbacks in sports investments.

fromTechzine Global

Miscellaneous

Atlassian becomes title sponsor of F1 team Williams Racing

Williams F1 team has partnered with Atlassian, marking a significant milestone in the team's history and a pivotal step in its transformation.

#human-rights

Soccer (FIFA)

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.

fromenglish.elpais.com

Miscellaneous

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.

Miscellaneous

Rwanda turning to sport to polish international image DW 02/07/2025

Rwanda's sports sponsorship is overshadowing ongoing human rights issues in the country.

Soccer (FIFA)

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.

fromenglish.elpais.com

Miscellaneous

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.

Miscellaneous

Rwanda turning to sport to polish international image DW 02/07/2025

Rwanda's sports sponsorship is overshadowing ongoing human rights issues in the country.

more#human-rights

fromIrish Independent

Miscellaneous

FAI Cup-winning club distances itself from Conor McGregor after he poses with trophy in his pub

Drogheda United distances itself from McGregor and his alcohol brands after trophy was showcased in his pub by a player relative.

fromInsideHook

Miscellaneous

Jameson Is Now Major League Soccer's Official Whiskey

MLS expands to 30 teams by 2025 with San Diego FC joining, and announces Jameson as the official whiskey of the league.

#chanel

fromwww.standard.co.uk

London

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.

fromwww.nytimes.com

Digital life

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.

fromwww.standard.co.uk

London

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.

fromwww.nytimes.com

Digital life

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.

more#chanel

Soccer (FIFA)

fromwww.theguardian.com

5 months ago

Saudi Arabia makes more than 900 sponsor deals in 2034 World Cup plan

Saudi Arabia is leveraging extensive sporting sponsorships to reshape its global image ahead of the 2034 World Cup.

#premier-league

fromwww.theguardian.com

Miscellaneous

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.

English Premier League

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.

fromwww.theguardian.com

Miscellaneous

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.

English Premier League

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.

FC Barcelona

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.

Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.

Design

fromElite Traveler

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.

FC Barcelona

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.

Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.

more#barcelona

from24/7 Wall St.

Miscellaneous

The Highest-Paid American Athletes Who Competed in the Olympics

Winning a medal can bring significant financial rewards, but for many athletes, it's about achieving excellence on the world stage.

Miscellaneous

fromBusiness Insider

Europe's richest person is about to buy a soccer club with Paris FC deal

LVMH diversifies into sports with majority shareholding in Paris FC, enhancing their sponsorship portfolio.

fromFanSided

Alternative medicine

Emirates is not only a sponsor at the U.S. Open but also launching 'Force for Good' program during finals weekend

Emirates' renewed sponsorship of the U.S. Open emphasizes community impact through youth tennis initiatives, including refurbishing local courts and supporting training programs.

fromWashington Post