#sports-sponsorship

#sports-sponsorship

Early Warning Service's online checkout app Paze is venturing into professional sports with a five-year partnership with the National Basketball Association's Atlanta Hawks, betting major league sports is the ticket to public awareness.

'That shot,' the man said, 'was poo!' His jeer came during the afternoon matches on the first day of competition at the Ryder Cup, from within a crush of spectators craning their necks to see the 14th hole. The days before the event, friends and colleagues warned me, a golf novice, to expect the kind of taunting and rowdiness that ended up making headlines as the tournament progressed.

For more than 20 years, Michelob ULTRA has connected with its fans during the occasions they love,

Surfside is most popular for their iced tea + vodka and lemonade + vodka offerings. The Philadelphia-founded company was created in 2022 by two sets of brothers, Matt and Bryan Quigley and Clement and Zach Pappas. Surfside's agreement with the Dodgers called for the implementation of a branded concession stand on the field level at Dodger Stadium, and their products being available for purchase at other locations throughout the ballpark as well.

They're no longer alone among legal technology providers, with Filevine announcing a helmet sponsor deal with the newly minted Utah Mammoth. As Utah Mammoth branding decisions go, not to denigrate the Filevine partnership, but it's a distant second behind changing the name to Mammoth after playing its first season with the very I-forgot-my-homework-was-due-today name of "Utah Hockey Club." Filevine, who showed off one of the coolest products I saw last year with its Depo Copilot, will appear on both Utah's home and away helmets.

T-Mobile has signed as the presenting sponsor of "Kittle Things," a new series from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share. "Kittle Things" is hosted by San Francisco 49ers tight end George Kittle and his wife, Claire, an entrepreneur, as they share their hobbies and passions alongside guests. Brands including Little Caesars, Lysol and PrizePicks have also joined as segment sponsors for a series of episodes.

Lululemon Athletica Inc. is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.

Alcohol has historically been part of mountain biking culture, but its glorification poses risks, especially considering the rise in Alcohol Use Disorder in society.

Ipswich Town's number 17 shirt is owned by singer-songwriter Ed Sheeran, who purchased a 1.4% stake in the club and has been their main shirt sponsor.

Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.

Glenmorangie became the official whisky of Formula 1, announced with Harrison Ford as the distillery's spokesperson, marking a significant partnership with the racing league.

Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.

When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative-it's a performance indicator for any brand trying to build equity in 2025.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.