#sports-sponsorship

#sports-sponsorship

When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative-it's a performance indicator for any brand trying to build equity in 2025.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.

AIB, a principal sponsor of the GAA hurling and camogie Club Championships, has made a statement indicating its support for players advocating for a dress code change that allows shorts.

Chili's has become an integral part of NASCAR's marketing landscape, creatively promoting its brand through unique campaigns like the 'Ride The Dente' while engaging fans.

We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

"This is our 13th year of partnering with the USTA and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the US," said Boutros Boutros, Emirates' Executive Vice President of Corporate Communications, Marketing and Brand.