#sports-sponsorship

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Lindsey Gamble
3 days ago
Marketing

TikTok Becomes the Official Road Jersey Sponsor for the Washington Capitals - Lindsey Gamble

TikTok's partnership with the Washington Capitals strengthens its presence in the sports arena, enhancing community ties amid potential regulatory challenges. [ more ]
#nil-deals
Colorado Buffaloes Wire
3 weeks ago
Left-wing politics

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance. [ more ]
Colorado Buffaloes Wire
3 weeks ago
Left-wing politics

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance. [ more ]
Colorado Buffaloes Wire
3 weeks ago
Left-wing politics

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance. [ more ]
Colorado Buffaloes Wire
3 weeks ago
Left-wing politics

Shedeur Sanders inks Nike sponsorship, lands Times Square billboard

Shedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance. [ more ]
morenil-deals
FanSided
2 weeks ago
Alternative medicine

Emirates is not only a sponsor at the U.S. Open but also launching 'Force for Good' program during finals weekend

Emirates' renewed sponsorship of the U.S. Open emphasizes community impact through youth tennis initiatives, including refurbishing local courts and supporting training programs. [ more ]
#naming-rights
Washington Post
2 weeks ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue. [ more ]
Hogs Haven
3 weeks ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement. [ more ]
Washington Post
2 weeks ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue. [ more ]
Hogs Haven
3 weeks ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement. [ more ]
morenaming-rights
Washington Post
3 weeks ago
AC Milan

Commanders sign stadium naming rights deal with Northwest Federal Credit Union

The Commanders' stadium is now named Northwest Stadium under a new multiyear agreement with Northwest Federal Credit Union. [ more ]
Cardplayer
4 weeks ago
Privacy professionals

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal. [ more ]
Elite Traveler
1 month ago
Design

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona. [ more ]
ESPN.com
1 month ago
English Premier League

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years. [ more ]
#global-expansion
The Drum
1 month ago
Marketing

It's the summer of sports - and sponsorship

Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads. [ more ]
Dodger Blue
4 months ago
LA Dodgers

Los Angeles Dodgers Announce Partnership With THK

The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties. [ more ]
The Drum
1 month ago
Marketing

It's the summer of sports - and sponsorship

Global sports sponsorship is a $66 billion industry, expected to reach $108 billion by 2030, with efforts to push sports globally increasing brand visibility through ads. [ more ]
Dodger Blue
4 months ago
LA Dodgers

Los Angeles Dodgers Announce Partnership With THK

The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties. [ more ]
moreglobal-expansion
The Drum
4 months ago
Marketing

Rishi Sunak missed an open goal on vape marketing

Vaping regulations should be included in the UK PM's anti-smoking efforts, particularly targeting shirt sponsorship in football. [ more ]
AdExchanger
2 months ago
Marketing

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchanger

Marketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships. [ more ]
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