#sports-sponsorship

#sports-sponsorship

The early Tour de France riders faced unimaginable hardships, with stages lasting over fifteen hours across challenging mountain passes, reminiscent of the struggles of Arctic explorers.

Manchester City has signed a new contract with Puma worth at least 1bn, extending their agreement until at least 2035. The deal marks a significant increase from the previous 65m-a-year contract, establishing it as the first 1bn deal in English football. This contract also signifies a record annual deal for a Premier League club.

Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.

I'm thrilled to be returning to the Nathan's Famous Fourth of July Hot Dog Eating Contest. This event means the world to me. It's a cherished tradition, a celebration of American culture, and a huge part of my life.

When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative-it's a performance indicator for any brand trying to build equity in 2025.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.

AIB, a principal sponsor of the GAA hurling and camogie Club Championships, has made a statement indicating its support for players advocating for a dress code change that allows shorts.

Chili's has become an integral part of NASCAR's marketing landscape, creatively promoting its brand through unique campaigns like the 'Ride The Dente' while engaging fans.

We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

"This is our 13th year of partnering with the USTA and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the US," said Boutros Boutros, Emirates' Executive Vice President of Corporate Communications, Marketing and Brand.