Bayern Munich has solidified its corporate sponsorships, prominently featuring Audi among its top partners. Recent negotiations suggested BMW was interested in replacing Audi as the exclusive auto partner. However, Maximilian Koch confirmed that Audi will continue as the main car sponsor until at least 2029, quelling any speculation about a change. The importance of corporate deals in sports is underlined by Bayern's continued reliance on such sponsorships for revenue generation, with advertisements omnipresent during matches and impacting fan experiences.
Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.
It's hard to remember a match when advertisements weren't plastered all around the field, highlighting the strong corporate sponsorship in sports today.
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