#bmw

#bmw

Do you know where all the parts on your car come from, and how they got there? And no, I don't mean "from" as in "America" or "Germany" or "South Korea." I mean, who made those parts, out of what, and how much energy did it really take to put that part onto your shiny new car? I certainly don't know that.

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won't even notice. So why bother? As luxury automakers adapt to an electric future, they're updating their branding too, and different companies have taken different approaches.

The BMW logo, featuring white and blue, represents the Bavarian flag and has been consistent throughout the years, symbolizing Bavarian heritage.

The BMW 328 Hommage stands as one of the most compelling concept cars to emerge from Bavaria's design studios, marking a thoughtful translation of 1930s racing purity into modern carbon fiber reality.

"The good news is a hydrogen vehicle is an electric vehicle. It's just a different way of storing the energy versus a battery... refuel in 3 to 4 minutes and you're 100% full and ready to go again."

The introduction of two-tone paint options for the X7 SUV marks the first application of this customization on BMW's largest vehicle. Customers now have 12 traditional Japanese patterns to choose from for interior trim, adding foil decoration to the dashboard, center console, and door panels, transforming the seven-seater into a personalized statement piece.

BMW's strategy emphasizes safety and driver assistance over purely automated driving, highlighting a commitment to enhancing the driving experience rather than replacing it.

The BMW Concept Speedtop, unveiled at the Concorso d'Eleganza, features a two-tone interior design that connects the cabin and exterior with innovative details.

Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.

"BMW might buy Audi's shares at FC Bayern and replace it as shareholder and main car sponsor, even before the end of the partnership contract between Bayern and Audi in 2029."

Warhol's approach to the M1 remains radical; he insisted on painting the vehicle himself, applying 13 pounds of paint in loose, gestural strokes, evoking movement.