Audi has been a sponsor of Bayern Munich since 2002 and holds a minority stake in the club. However, rumors suggest BMW is looking to purchase Audi's stake and take over as the main sponsor. This speculation has sparked interest because it is not BMW's first attempt to challenge Audi for supremacy with the football club; a similar situation arose in 2018 but ended with Audi retaining its position. The potential shift raises questions about brand loyalty among players and the impact on the BMW-Audi rivalry.
"BMW might buy Audi's shares at FC Bayern and replace it as shareholder and main car sponsor, even before the end of the partnership contract between Bayern and Audi in 2029."
"Fellow Bavarian brand BMW is planning to completely take over Audi's business with the club. It won't be the first time that BMW tried something like this; BFW covered this way back in 2018 when there was a tug-of-war between the two brands which Audi ultimately won."
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