"The German automaker's infotainment systems have long been using Alexa Custom Assistant, the platform that allows companies to build their own artificial intelligence assistants based on Alexa tech. Moving forward, however, the voice that responds to the driver's commands in BMWs will leverage the Alexa+ architecture, which is based on generative AI. For owners, it means that in-car conversations and commands should sound more natural, with Alexa+ no longer being constrained by a set number of keywords."
"Amazon said Alexa+ can access over 70 large language models (LLMs), and that conversations that were started with other Alexa+ devices can be continued in the car. In practice, drivers will be able to say things like find a DC fast charger nearby that has a well-rated restaurant, and then play my road trip playlist. According to Amazon, integrating Alexa+ in vehicles represents a significant leap forward for in-vehicle conversational AI, moving beyond simple structured voice commands to deliver truly natural conversations and intelligent capabilities."
BMW will integrate Amazon's Alexa+ generative AI voice assistant into select vehicles, enabling more natural in-car conversations without strict keyword constraints. The integration replaces BMW's earlier Alexa Custom Assistant and leverages Alexa+'s access to over 70 large language models (LLMs). Conversations started on other Alexa+ devices can continue in the car. Drivers can make multi-step requests such as finding a DC fast charger near a well-rated restaurant and then playing a road-trip playlist. Amazon presents Alexa+ as a leap for in-vehicle conversational AI. BMW's iDrive runs on AOSP with custom navigation, and BMW has not revealed which models will receive Alexa+.
Read at insideevs.com
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