'Myth': Most Drivers Don't Rely On CarPlay As Much As You Think, BMW Says
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'Myth': Most Drivers Don't Rely On CarPlay As Much As You Think, BMW Says
"Not having Apple CarPlay can be a dealbreaker when deciding what car to buy. At least, that's what the internet says, if you know where to look. But while CarPlay, together with its Android counterpart, is a great addition to the whole user experience, it seems that it's not quite a must-have feature-according to BMW, that is."
"Durach referred specifically to using CarPlay for navigation, which it can do by mirroring apps like Apple Maps, Google Maps, Waze or others. "People say they're driving all around and using CarPlay for navigation," he said. "I can tell you that's not true." The brand's user experience expert has some beefy information to back his claims, saying that the company collects data from no fewer than 10 million cars. That data is then used to see user behavior patterns and, as a result, make decisions about future software versions and hardware setups."
BMW reports that drivers do not rely heavily on Apple CarPlay or Android Auto for navigation. The company analyzed telemetry from 10 million cars to observe real-world user behavior and control usage in different driving conditions. Data indicates that customers favor the cars' built-in navigation systems. Modern in-vehicle navigation systems use internet-sourced information to remain current and competitive with phone-based apps. BMW uses these telemetry insights to guide future software and hardware development decisions, challenging the notion that smartphone mirroring is essential for most drivers.
Read at InsideEVs
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