BMW is introducing the iX3 SUV, which will be the first of 40 new or updated models featuring advanced software and distinctive designs. This launch comes as the automotive industry faces stiff competition, notably from Chinese manufacturers. CEO Oliver Zipse asserts that the upcoming vehicle lineup represents the biggest investment in a single architecture in BMW's history. Amid tariffs and a volatile transition to electric vehicles, BMW is moving forward with its ambitious rollout plan to stay competitive. The new technology will be integrated across all future models.
Next to BMW AG's headquarters in Munich, a museum showcases classics, including Elvis Presley's 507 convertible, which he had resprayed red to prevent lipstick marks.
BMW is set to unveil the iX3, the first of 40 new or updated models featuring advanced software and design, crucial in an industry facing intense competition.
CEO Oliver Zipse emphasizes the iX3 represents BMW's largest single investment into a new architecture in its 109-year history, marking a pivotal shift toward EVs.
As global car sector faces challenges from tariffs and competitive EV markets, BMW continues its bold plan, aiming to integrate cutting-edge technology across its vehicle lineup.
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