8x8 renewed its sponsorship with Southampton Football Club through the 2025/26 season and remains an official partner of both the men's and women's first teams. The cloud contact centre and unified communications platform supports club operations, enhances matchday experiences, and creates connections beyond St Mary's Stadium. The platform unifies contact centre, business telephony, embedded AI and customer data into one system to improve communication, efficiency and customer loyalty. The agreement preserves LED perimeter board visibility and digital and social media integration, and includes community outreach, exclusive fan experiences and technology-led engagement projects, such as players calling season book holders.
8x8 says the new technology agreement continues a successful collaboration that has seen its cloud-based contact centre and communications technology support the club's operations, enhance matchday experiences and create moments of connection beyond the club's current St Mary's Stadium. The platform is designed to unify contact centre, business telephony, embedded AI and customer data into one seamless system - making it easier for organisations to communicate clearly, operate efficiently and build loyalty.
Under the renewed terms, Southampton will continue to be able to offer LED perimeter board visibility, as well as digital and social media integration. The two organisations will also collaborate on community outreach initiatives, exclusive fan experiences and technology-led engagement projects. One area that has already seen closer engagement is with players calling season book holders through 8x8's Contact Centre to talk with fans and chat about their years and decades of support.
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