"For more than 20 years, Michelob ULTRA has connected with its fans during the occasions they love,"
"The brand's playbook has been simple and relentless: invest, learn and execute as the Official Beer Sponsor of America's most prominent sports and active-lifestyle moments from Team USA to the NBA to the upcoming FIFA World Cup 2026 and LA 2028 games to a 30-plus year partnership with the PGA Tour. This approach has turned Michelob ULTRA into an absolute rocket ship, and we've got tremendous opportunity ahead of us. This is a proud moment for our teams and partners and speaks to the resilience of the American beer category."
"Consumers are buying more Michelob ULTRA than any other beer in America. The brand stands out as the growth leader in the industry, and it's showing no signs of slowing down."
Michelob ULTRA achieved No. 1-selling beer status in the U.S., with leading retail and on-premise volumes for the latest 52-week measurement periods. The brand launched in 2002 in the light beer category and reached this milestone after 22 years of consistent investment and strategic marketing. Major sponsorships and partnerships include Team USA, the NBA, a long-term PGA Tour relationship, and planned involvement in FIFA World Cup 2026 and LA 2028. Consumer preference for balanced, active-lifestyle choices and targeted presence at prominent sporting occasions underpinned the brand's growth and category resilience.
Read at Bevindustry
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