#michelob-ultra

#michelob-ultra

According to data from market analyst Circana, Michelob Ultra surpassed Modelo Especial in sales volume at bars, restaurants, and other retail outlets, but Modelo still leads in revenue. Each case of Modelo costs about $7 more than a case of Michelob Ultra, so one brand leads in volume (units sold) and the other in income. In other words, customers buy more Michelob Ultra, but spend more on Modelo.

After decades of steadiness atop the world of American beer, the last few years have seen a sudden shakeup, with a third beer in three years becoming the No. 1 best seller. For 20 years up until 2023, Bud Light was the undisputed champion of beer in the United States, topping the sales over and over. Then, in 2023, following the rise of top Mexican beer brands, Modelo took the No. 1 spot in a massive unseating.

For more than 20 years, Michelob ULTRA has connected with its fans during the occasions they love,