""have exceeded the original goals of the partnership", which were to promote conservation and sustainable tourism while also supporting Rwanda's ambition "to become an international sporting hub in Africa"."
"Richard Garlick, Arsenal's chief executive officer said the partnership had played an important role in helping the Gunners "invest in our long-term vision to win major trophies, in a financially sustainable way"."
"In February, DR Congo appealed to Arsenal, PSG and Bayern Munich, who are also sponsored by Visit Rwanda, to end their "blood stained" deals amid a worsening humanitarian crisis in the country."
Arsenal will end its eight-year sleeve sponsorship with Visit Rwanda at the conclusion of the 2025-26 season. The partnership began in 2018 and has reportedly been worth more than £10m ($13.3m) per year. The deal drew scrutiny after increased violence in eastern Democratic Republic of Congo, which borders Rwanda, although a framework peace deal between Rwandan-backed M23 rebels and the Congolese government was signed this week. Paris St-Germain extended Visit Rwanda sponsorship until 2028 and Atletico Madrid signed a three-year deal. Arsenal said the partnership exceeded goals promoting conservation, sustainable tourism and Rwanda's ambition to become an international sporting hub, and that it helped the club invest in its long-term, financially sustainable pursuit of major trophies. Campaigners and DR Congo officials urged clubs to end the sponsorship amid the humanitarian crisis.
Read at www.bbc.com
Unable to calculate read time
Collection
[
|
...
]