"T-Mobile has signed as the presenting sponsor of "Kittle Things," a new series from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share. "Kittle Things" is hosted by San Francisco 49ers tight end George Kittle and his wife, Claire, an entrepreneur, as they share their hobbies and passions alongside guests. Brands including Little Caesars, Lysol and PrizePicks have also joined as segment sponsors for a series of episodes."
"T-Mobile is kicking off the NFL season as presenting sponsor of "Kittle Things," an original series from DAZN. The program was created in partnership with George and Claire Kittle's newly created Exhale Fear Productions. Linking itself to the candid series could help T-Mobile boost brand loyalty, with 91% of consumers interested in getting to know athletes off the field and 87% wanting to view shows that spotlight athletes and their partners, per DAZN and Team Whistle research."
T-Mobile signed on as the presenting sponsor of Kittle Things, an original program produced with DAZN and Team Whistle. The show is hosted by San Francisco 49ers tight end George Kittle and his wife Claire through Exhale Fear Productions. Episodes will stream on DAZN, a dedicated YouTube channel, Spotify, Apple Podcasts, and Team Whistle social channels. Segment sponsors include Little Caesars, Lysol, and PrizePicks. Each episode centers on a theme and features athletes, celebrities, and pop-culture figures. The sponsorship targets fan engagement and brand loyalty, citing consumer interest in learning about athletes off the field and partner-focused programming.
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