DUBAI, United Arab Emirates -- Nick Kyrgios won the latest version of the "Battle of the Sexes" in tennis, beating top-ranked women's player Aryna Sabalenka 6-3, 6-3 in an exhibition match that represented light entertainment rather than another landmark moment for gender equality. There was laughing and joking between the players, some under-arm serves, over-the-top grunting on shots, and even some dancing from Sabalenka during a timeout to entertain
Cena put on a heck of a show. He may not have leapt from the top rope with the same spring he did 20 years ago, but his dedication to the sports and entertainment of it all was gripping. Neither his passion nor his appreciation for both the facts and feelings of his final professional tilt waned. It was palpable. So much so that I am, 24 hours later, still mulling its sleeper holds and standing ovations.
T-Mobile has signed as the presenting sponsor of "Kittle Things," a new series from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share. "Kittle Things" is hosted by San Francisco 49ers tight end George Kittle and his wife, Claire, an entrepreneur, as they share their hobbies and passions alongside guests. Brands including Little Caesars, Lysol and PrizePicks have also joined as segment sponsors for a series of episodes.
Pavlov's experiment showcased how conditioning can lead to confusion, paralleling the ambiguity surrounding modern boxing events that blur the lines between sport and entertainment.