Dodgers Land New Dodger Stadium Sponsorship Deal With Japanese Company

"Dodger Stadium's name will remain unchanged. The Dodgers did not sell the naming rights to their ballpark and were not open to doing so throughout the process. Protecting the legacy of Dodger Stadium, which has been the name of the historic park since its opening in 1962, was a top priority for the organization."

"As the field presenting partner, Uniqlo will have a prominent showing throughout the ballpark. Its name will be used in all references and signage related to Dodger Stadium, including a newly constructed sign in center field. Uniqlo will also hold exclusive marketing and promotional opportunities as the organization's top sponsor."

The Los Angeles Dodgers finalized a sponsorship partnership with Japanese company Uniqlo for their baseball field. The stadium's name will remain Dodger Stadium, preserving its historic identity since 1962, as the organization prioritized protecting the venue's legacy. The playing field will be named Uniqlo Field at Dodger Stadium. Uniqlo will serve as the field presenting partner with prominent visibility throughout the ballpark, including signage in center field and exclusive marketing opportunities. The Dodgers previously selected Guggenheim Baseball Management as their jersey patch sponsor in 2024. An official announcement is expected before the start of the season in late March.

Read at Dodgers Nation